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Consumer behaviour
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Brand management
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Brand image
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,200
Journal of retailing and consumer services
1,935
International journal of consumer studies
772
International journal of hospitality management
735
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
550
Working paper / National Bureau of Economic Research, Inc.
488
SpringerLink / Bücher
456
Journal of marketing research : JMR
450
NBER Working Paper
418
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
European journal of marketing : EJM
379
The journal of brand management : an international journal
377
Journal of retailing
364
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of marketing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
330
Journal of marketing management : MM
320
Journal of travel and tourism marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
The international review of retail, distribution and consumer research
306
Journal of the Academy of Marketing Science
305
Journal of marketing communications
304
Cogent business & management
302
International journal of retail & distribution management
301
Tourism management : research, policies, practice
298
International business review : the official journal of the European International Business Academy
293
Journal of global marketing
293
Journal of fashion marketing and management
291
The journal of consumer marketing
287
International marketing review
285
Journal of consumer behaviour : an international research review
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
Technological forecasting & social change : an international journal
275
Journal of economic psychology : research in economic psychology and behavioral economics
274
Journal of business ethics : JOBE
272
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ECONIS (ZBW)
294
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
3
In the mood to buy? : understanding the interplay of mood regulation and congruence in an international context
Maier, Erik
;
Wilken, Robert
;
Schneider, Helmut
;
Kelemci …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1005-1018
Persistent link: https://www.econbiz.de/10009684819
Saved in:
4
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
5
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
6
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
7
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
8
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
9
Attributions of blame following a product-harm crisis depend on
consumers
’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
10
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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