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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Brand management
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Discussion paper series / IZA
2,037
Journal of business research : JBR
2,008
Journal of retailing and consumer services
1,934
NBER working paper series
1,386
IZA Discussion Paper
1,361
Working paper / National Bureau of Economic Research, Inc.
1,112
NBER Working Paper
1,079
IZA Discussion Papers
789
International journal of consumer studies
783
International journal of hospitality management
729
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
CESifo working papers
452
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
Working paper
391
Discussion paper / Centre for Economic Policy Research
384
European Journal of Marketing
383
Journal of Consumer Marketing
375
SpringerLink / Bücher
372
The journal of brand management : an international journal
356
European journal of marketing : EJM
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing research : JMR
345
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of travel and tourism marketing
328
Journal of international consumer marketing
321
Tourism management : research, policies, practice
319
Journal of marketing management : MM
311
Journal of retailing
303
Young consumers : insight and ideas for responsible marketers
302
Journal of marketing communications
300
Cogent business & management
299
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
293
Journal of fashion marketing and management
293
Food policy : economics planning and politics of food and agriculture
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Discussion papers / CEPR
290
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ECONIS (ZBW)
293
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1
Chinese
migrant workers' adoption of urban consumer habits
Chu, Rongwei
;
Leonhardt, James M.
;
Liu, Matthew Tingchi
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10010490155
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young
children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
3
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
4
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
5
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
6
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
7
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
8
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
9
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
10
The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
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