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When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.; Newman, Kevin P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
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Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.; Darke, Peter - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
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Exploring the unintended negative impact of an ethical climate in competitive environments
Hochstein, Bryan W.; Zahn, William J.; Bolander, Willy - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 621-635
Persistent link: https://www.econbiz.de/10011780889
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Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
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Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina; Brennan, Stacey M.; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
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Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.; Wu, Lan - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
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The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
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The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min; Yoon, Song-oh - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
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Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg; Bartels, Daniel M.; Giuliano, Paola; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
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Decision neuroscience and consumer decision making
Yoon, Carolyn; Gonzalez, Richard J.; Bechara, Antoine; … - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 473-485
Persistent link: https://www.econbiz.de/10009565401