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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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An empirical examination of consumer co-creation process
Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie; Dawar, Niraj - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.; Chen, Qimei - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 701-713
Persistent link: https://www.econbiz.de/10011614548