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Breugelmans, Els
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Kim, Jungkeun
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,623
Journal of retailing and consumer services
2,110
Discussion paper series / IZA
1,197
International journal of hospitality management
914
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786
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of product & brand management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
463
European journal of marketing : EJM
453
Journal of Consumer Marketing
442
Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
441
Journal of marketing management : MM
439
Journal of economic behavior & organization : JEBO
423
Journal of the Academy of Marketing Science
414
Journal of marketing
408
Journal of marketing research : JMR
407
The journal of services marketing
395
Journal of business ethics : JOBE
375
Cogent business & management
373
Journal of Product & Brand Management
367
Journal of retailing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
CESifo working papers
363
The service industries journal
360
Journal of marketing communications
359
Journal of strategic marketing
358
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
International journal of contemporary hospitality management
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ECONIS (ZBW)
347
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1
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
8
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
9
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
10
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
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