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Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna; Valtonen, Anu - In: Marketing management : a cultural perspective, (pp. 246-260). 2012
Persistent link: https://www.econbiz.de/10009507068
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(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan; Prothero, Andrea; McDonagh, Pierre - In: Marketing management : a cultural perspective, (pp. 461-474). 2012
Persistent link: https://www.econbiz.de/10009508073
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Second-hand markets : alternative forms of retailing
Roux, Dominique; Guiot, Denis - In: Marketing management : a cultural perspective, (pp. 427-442). 2012
Persistent link: https://www.econbiz.de/10009508076
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The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania; Maclaran, Pauline; Bonnin, Gaël; … - In: Marketing management : a cultural perspective, (pp. 408-426). 2012
Persistent link: https://www.econbiz.de/10009508078
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085
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Action research methods in consumer culture
Ozanne, Julie L.; Anderson, Laurel - In: Marketing management : a cultural perspective, (pp. 279-292). 2012
Persistent link: https://www.econbiz.de/10009508087
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Research methods for innovative cultural marketing management (CMM) : strategy and practices
Cross, Samantha N. N.; Gilly, Mary C. - In: Marketing management : a cultural perspective, (pp. 261-278). 2012
Persistent link: https://www.econbiz.de/10009508088