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Look Before You Leap - Does cross-sell always lead to higher profits?
Shah, Denish; Kumar, V. - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 26-35
Persistent link: https://www.econbiz.de/10008111312
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Maximizing ROI or Profitability - Is one better than the other?
Kumar, V.; Petersen, J.Andrew - In: Marketing research : a magazine of management and … 16 (2004) 3, pp. 28-35
Persistent link: https://www.econbiz.de/10007100186
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Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.; Shah, Denish - In: Marketing research : a magazine of management and … 16 (2004) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
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Six Steps to Better Decision Models - In the real world, smart decisions depend on accurate predictions.
Kumar, V.; Bohling, Timothy - In: Marketing research : a magazine of management and … 14 (2002) 2, pp. 8-12
Persistent link: https://www.econbiz.de/10007109135
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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Profitable Relationships - Customer lifetime value is the path to prosperity.
Kumar, V. - In: Marketing research : a magazine of management and … 18 (2006) 3, pp. 41-46
Persistent link: https://www.econbiz.de/10007295194