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Product aesthetic design : a machine learning augmentation
Burnap, Alex; Hauser, John R.; Timoshenko, Artem - In: Marketing science 42 (2023) 6, pp. 1029-1056
Persistent link: https://www.econbiz.de/10014436737
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Leveraging the power of images in managing product return rates
Dzyabura, Daria; El Kihal, Siham; Hauser, John R.; … - In: Marketing science 42 (2023) 6, pp. 1125-1142
Persistent link: https://www.econbiz.de/10014436770
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Invited commentary: “how support for Black Lives Matter impacts consumer responses on social media”
Thomas, Jacquelyn S.; Chintagunta, Pradeep K. - In: Marketing science 41 (2022) 6, pp. 1045-1052
Persistent link: https://www.econbiz.de/10014316709
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Government policy, strategic consumer behavior, and spillovers to retailers : the case of demonetization in India
Kim, Yewon; Chintagunta, Pradeep K.; Pareek, Bhuvanesh - In: Marketing science 41 (2022) 6, pp. 1118-1144
Persistent link: https://www.econbiz.de/10014316912
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Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - In: Marketing science 41 (2022) 6, pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
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Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science 42 (2023) 4, pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
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Frontiers: inequalities in dealers’ interest rate markups? : a gender- and race-based analysis
Ozturk, O. Cem; He, Cheng; Chintagunta, Pradeep K. - In: Marketing science 43 (2024) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10014470094
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Making a smooth exit? : menthol bans and cigarette sales in Massachusetts
Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K. - In: Marketing science 43 (2024) 3, pp. 564-589
Persistent link: https://www.econbiz.de/10014529245
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Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.; Chintagunta, Pradeep K.; … - In: Marketing science 43 (2024) 3, pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
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Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors
Germann, Frank; Anderson, Stephen J.; Chintagunta, … - In: Marketing science 43 (2024) 2, pp. 244-253
Persistent link: https://www.econbiz.de/10014529183