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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Game theory"
~subject:"Online-Marketing"
~subject:"Zielgruppe"
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Game theory
Online-Marketing
Zielgruppe
Advertising
82
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51
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51
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41
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
50
Journal of marketing communications
47
International journal of internet marketing and advertising : IJIMA
45
International journal of advertising : the quarterly review of marketing communications
41
Journal of promotion management : innovations in planning and applied research
35
European journal of operational research : EJOR
33
Journal of advertising research
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Young consumers : insight and ideas for responsible marketers
29
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of retailing and consumer services
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of promotion management : JPM
18
Psychology & marketing
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Technological forecasting & social change : an international journal
16
Quantitative marketing and economics : QME
15
European journal of marketing : EJM
14
Information systems research : ISR
14
International journal of production economics
14
CESifo working papers
13
Journal of current issues and research in advertising
13
Journal of marketing
13
Marketing science
13
International journal of electronic commerce : IJEC
12
International journal of technology marketing : IJTMkt
12
Handbook of research on effective advertising strategies in the social media age
11
Journal of advertising
11
Marketing letters : a journal of research in marketing
11
Operations research
11
Electronic commerce research
10
Health marketing quarterly
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of marketing research
10
Omega : the international journal of management science
10
Discussion papers / CEPR
9
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ECONIS (ZBW)
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1
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
2
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
3
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
4
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
5
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
6
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
Saved in:
7
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
8
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
10
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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