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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Working paper / National Bureau of Economic Research, Inc.
306
NBER working paper series
282
Journal of advertising research
234
NBER Working Paper
216
International journal of advertising : the review of marketing communications
208
Journal of business research : JBR
204
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
Discussion paper / Centre for Economic Policy Research
125
Journal of business ethics : JOBE
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
SpringerLink / Bücher
113
The American economic review
89
Discussion paper series / IZA
84
Journal of marketing
84
Journal of retailing and consumer services
83
European journal of marketing : EJM
82
Journal of promotion management : JPM
82
European journal of operational research : EJOR
76
CESifo working papers
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
69
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
65
Economics letters
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
58
The review of economics and statistics
58
Applied economics
55
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
54
International journal of industrial organization
53
Health marketing quarterly
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Journal of political economy
50
American journal of agricultural economics
49
IZA Discussion Paper
48
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ECONIS (ZBW)
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1
Self-control and optimal goals : a theoretical analysis
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10003909054
Saved in:
2
Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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3
Optimal advertising strategies
Sasieni, Maurice W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
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4
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
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5
The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew
;
Clark, Robert
;
Horstmann, Ignatius J.
; …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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6
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
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7
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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8
Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
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9
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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10
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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