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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Preismanagement
106
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55
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Misra, Kanishka
4
Rao, Ram C.
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Allenby, Greg M.
3
Anderson, Eric T.
3
Desai, Preyas S.
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Dubé, Jean-Pierre
3
Feinberg, Fred M.
3
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
470
European journal of operational research : EJOR
376
Food policy : economics planning and politics of food and agriculture
368
Journal of revenue and pricing management
344
Journal of retailing and consumer services
336
NBER working paper series
316
International journal of production economics
304
The journal of brand management : an international journal
297
Management science : journal of the Institute for Operations Research and the Management Sciences
286
The journal of product & brand management
261
NBER Working Paper
251
Working paper / National Bureau of Economic Research, Inc.
251
American journal of agricultural economics
237
International journal of industrial organization
224
Economics letters
188
International journal of hospitality management
180
SpringerLink / Bücher
173
International journal of production research
162
Discussion paper / Centre for Economic Policy Research
149
International journal of consumer studies
137
CESifo working papers
133
Transportation research / E : an international journal
132
Journal of food products marketing
125
Manufacturing & service operations management : M & SOM
119
Applied economics
117
Psychology & marketing
116
Operations research
114
Journal of marketing research : JMR
110
Discussion papers / CEPR
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of retailing
103
The journal of industrial economics
103
European journal of marketing : EJM
101
Journal of marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
93
Omega : the international journal of management science
91
Review of industrial organization : RIO
88
The American economic review
87
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
147
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1
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
3
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
4
Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena
;
Pappalardo, Janis
;
Ratchford, Brian …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
Saved in:
5
Unintended nutrition consequences : firm responses to the nutrition labeling and education act
Moorman, Christine
;
Ferraro, Rosellina
;
Huber, Joel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 717-737
Persistent link: https://www.econbiz.de/10009665115
Saved in:
6
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
Saved in:
7
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
8
A dynamic model of
brand
choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
9
Income and wealth effects on private-label demand : evidence from the Great Recession
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 22-53
Persistent link: https://www.econbiz.de/10011818446
Saved in:
10
Assessing the external validity of analytical results from national
brand
and store
brand
competition models
Sethuraman, Raj
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
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