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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
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"Meet me halfway" : the costs and benefits of bargaining
Zhang, Xu; Manchanda, Puneet; Chu, Junhong - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1081-1105
Persistent link: https://www.econbiz.de/10012796434
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela; Klapper, Daniel; Villas-Boas, Sofia - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10003973166
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Intra- and interformat competition among discounters and supermarkets
Cleeren, Kathleen; Verboven, Frank; Dekimpe, Marnik G.; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 456-473
Persistent link: https://www.econbiz.de/10003984565
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The impact of customer community participation on customer behaviors : an empirical investigation
Algesheimer, René; Borle, Sharad; Dholakia, Utpal M.; … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 756-769
Persistent link: https://www.econbiz.de/10008652585
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Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, Marc; Albers, Sönke; Wagner, Nils; Frie, Monika - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 568-585
Persistent link: https://www.econbiz.de/10009299505
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What do news aggregators do? : evidence from Google News in Spain and Germany
Calzada, Joan; Gil, Ricard - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 134-167
Persistent link: https://www.econbiz.de/10012183081
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Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 600-609
Persistent link: https://www.econbiz.de/10003765817