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Singh, Vishal; Zhu, Ting - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1020-1035

Persistent link: https://www.econbiz.de/10003791783

MacGuire, Timothy W.; Staelin, Richard - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10003709031

Dubé, Jean-Pierre H.; Hitsch, Güenter J.; … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 216-249

Persistent link: https://www.econbiz.de/10003967732

Guler, Ali Umut; Misra, Kanishka; Singh, Vishal - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 52-70

Persistent link: https://www.econbiz.de/10012183073

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Guo, Liang; Zhao, Ying - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 488-501

Persistent link: https://www.econbiz.de/10003868040

Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949

Persistent link: https://www.econbiz.de/10003900014

Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163

Persistent link: https://www.econbiz.de/10003909240

Allenby, Greg M.; Garratt, Mark J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10003973163

Terui, Nobuhiko; Ban, Masataka; Allenby, Greg M. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 74-91

Persistent link: https://www.econbiz.de/10008905591