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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Sayedi, Amin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
117
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Working paper / National Bureau of Economic Research, Inc.
91
Management science : journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
88
Economics letters
85
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
Europäische Hochschulschriften / 5
72
Southern economic journal
72
CESifo working papers
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
The American economic review
65
Applied economics
64
Journal of promotion management : innovations in planning and applied research
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
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ECONIS (ZBW)
86
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1
Pricing and market concentration in oligopoly markets
Singh, Vishal
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1020-1035
Persistent link: https://www.econbiz.de/10003791783
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2
An industry equilibrium analysis of downstream vertical integration
MacGuire, Timothy W.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003709031
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3
Tipping and concentration in markets with indirect network effects
Dubé, Jean-Pierre H.
;
Hitsch, Güenter J.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 216-249
Persistent link: https://www.econbiz.de/10003967732
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4
Heterogeneous price effects of consolidation : evidence from the car rental industry
Guler, Ali Umut
;
Misra, Kanishka
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10012183073
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5
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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6
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
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7
Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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8
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
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9
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
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10
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
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