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Pricing and promotions in asymmetric duopolies
Rao, Ram C. - In: Marketing science : the marketing journal of the … 10 (1991) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001109959
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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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Consumer stockpiling and competitive promotional strategies
Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010337964
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A descriptive analysis of publications in marketing science over its history
Murthi, B. P. S.; Rao, Ram C.; Ratchford, Brian Thomas - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 779-786
Persistent link: https://www.econbiz.de/10011409984
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Search advertising : budget allocation across search engines
Zia, Mohammad; Rao, Ram C. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets - Unadvertised specials: Consumers, you can count on them! Retailers, you can profit from them!
Rao, Ram C.; Syam, Niladri - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 61-81
Persistent link: https://www.econbiz.de/10006902873
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Game Theory and Empirical Generalizations Concerning Competitive Promotions
Rao, Ram C.; Arjunji, Ramesh V.; Murthi, B.P.S. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G89
Persistent link: https://www.econbiz.de/10006936052
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A Model of Stochastic Variety-seeking
Trivedi, Minakshi; Bass, Frank M.; Rao, Ram C. - In: Marketing science : the marketing journal of the … 13 (1994) 3, pp. 274-297
Persistent link: https://www.econbiz.de/10006942083