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"The best price you'll ever get" : the 2005 employee discount pricing promotions in the US automobile industry
Busse, Meghan R.; Simester, Duncan; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 268-290
Persistent link: https://www.econbiz.de/10003969761
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Wine journalism : marketing of consumers' guide
Horverak, Øyvind - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 573-579
Persistent link: https://www.econbiz.de/10003868066
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Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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Database submission : the ISMS durable goods data sets
Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 1008-1013
Persistent link: https://www.econbiz.de/10009702504
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Random-coefficients logit demand estimation with zero-valued market shares
Dubé, Jean-Pierre; Hortaçsu, Ali; Joo, Joonhwi - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 637-660
Persistent link: https://www.econbiz.de/10012623364
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Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 232-253
Persistent link: https://www.econbiz.de/10011672597