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BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
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The benefits of downstream information acquisition
Guo, Liang - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
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Information acquisition and sharing in a vertical relationship
Guo, Liang; Iyer, Ganesh - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Data selection and procurement
Mela, Carl F. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
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Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842