//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionen in der Werbung : zum...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
82
Werbung
82
Advertising effects
51
Werbewirkung
51
Internet marketing
41
Online-Marketing
41
Consumer behaviour
35
Konsumentenverhalten
35
advertising
31
Game theory
18
Spieltheorie
18
Search engine
13
Suchmaschine
13
game theory
13
Auction theory
11
Auktionstheorie
11
Theorie
11
Theory
11
Experiment
10
Competition
8
Preismanagement
8
Pricing strategy
8
Wettbewerb
8
online advertising
8
targeting
8
Marketing management
7
Marketingmanagement
7
search advertising
7
Brand
6
Markenartikel
6
Viral marketing
6
Virales Marketing
6
field experiments
6
Brand management
5
Distribution channel
5
Feldforschung
5
Field research
5
Markenführung
5
Product quality
5
Produktqualität
5
more ...
less ...
Online availability
All
Undetermined
45
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Language
All
English
83
Author
All
Sayedi, Amin
5
Jerath, Kinshuk
3
Lu, Shijie
3
Schweidel, David A.
3
Allenby, Greg M.
2
Chung, Doug J.
2
Hill, Shawndra
2
Horsky, Dan
2
Johnson, Garrett A.
2
Joshi, Yogesh V.
2
Kannan, P. K.
2
Kuksov, Dmitri
2
Pieters, Rik
2
Sahni, Navdeep S.
2
Shapiro, Bradley T.
2
Shin, Jiwoong
2
Shin, Woochoel
2
Wedel, Michel
2
Yang, Sha
2
Yoganarasimhan, Hema
2
Zia, Mohammad
2
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Aral, Sinan
1
Baghaie, Marjan
1
Ban, Masataka
1
Berman, Ron
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Chen, Ying-Ju
1
Chen, Yuxin
1
Cheng, Zhang
1
Cherian, Mathew
1
Ching, Andrew
1
Chintagunta, Pradeep K.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
239
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising
181
Journal of business research : JBR
178
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
144
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
95
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : JPM
82
Working paper / National Bureau of Economic Research, Inc.
82
SpringerLink / Bücher
78
Journal of marketing
77
European journal of operational research : EJOR
74
NBER Working Paper
73
Journal of historical research in marketing
70
European journal of marketing : EJM
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of retailing and consumer services
58
Journal of business ethics : JOBE
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
CESifo working papers
50
Health marketing quarterly
50
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Working paper
44
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
The American economic review
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimal advertising strategies
Sasieni, Maurice W.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
Saved in:
2
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
Saved in:
3
The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew
;
Clark, Robert
;
Horstmann, Ignatius J.
; …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
Saved in:
4
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
5
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
6
Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
Saved in:
7
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
8
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
9
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
10
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->