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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour and marketi...
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Consumer behaviour
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273
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Internet marketing
49
Online-Marketing
49
Marketing management
43
Marketingmanagement
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Chintagunta, Pradeep K.
10
Hauser, John R.
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Iyengar, Radha
7
Sun, Baohong
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Braun, Michael
6
Kuksov, Dmitri
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Liberali, Guilherme
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Meyer, Robert J.
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Urban, Glen L.
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Van Den Bulte, Christophe
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Fader, Peter
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Kumar, V.
4
Narayan, Vishal
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Rao, Ram C.
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Roberts, John H.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,963
SpringerLink / Bücher
1,571
International journal of consumer studies
764
International journal of hospitality management
745
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
513
European journal of marketing : EJM
453
Working paper / National Bureau of Economic Research, Inc.
438
Asia Pacific journal of marketing and logistics
416
Journal of marketing management : MM
407
The journal of product & brand management
407
Springer eBook Collection
392
The journal of brand management : an international journal
388
NBER Working Paper
386
Management science : journal of the Institute for Operations Research and the Management Sciences
380
Industrial marketing management : the international journal for industrial and high-tech firms
377
Journal of marketing research : JMR
373
Journal of strategic marketing
368
Journal of marketing communications
365
Gabler Edition Wissenschaft
359
Journal of the Academy of Marketing Science
356
Journal of marketing
351
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Europäische Hochschulschriften / 5
342
Springer eBook Collection / Business and Economics
330
Journal of travel and tourism marketing
327
Journal of international consumer marketing
325
Cogent business & management
320
Marketing letters : a journal of research in marketing
320
Journal of retailing
314
Marketing intelligence & planning
310
Tourism management : research, policies, practice
305
International journal of retail & distribution management
302
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
293
The journal of consumer marketing
292
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ECONIS (ZBW)
305
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1
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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2
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
3
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
4
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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5
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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6
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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7
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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8
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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9
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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10
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard
;
De Nijs, Romain
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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