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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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Add-on policies under vertical differentiation : why do luxury hotels charge for internet while economy hotels do not?
Lin, Song - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 610-625
Persistent link: https://www.econbiz.de/10011744827
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Pay-as-you-wish pricing
Chen, Yuxin; Koenigsberg, Oded; Zhang, Z. John - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 780-791
Persistent link: https://www.econbiz.de/10011760403
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Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
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Pricing prototypical products
Amaldoss, Wilfred; He, Chuan - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 733-752
Persistent link: https://www.econbiz.de/10010199752
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The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri; Wang, Kangkang - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
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Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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Price competition in a channel structure with a common retailer
Choi, Seung-chan - In: Marketing science : the marketing journal of the … 10 (1991) 4, pp. 271-296
Persistent link: https://www.econbiz.de/10001117722
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Product and price competition in a two-dimensional vertical differentiation model
Vandenbosch, Mark B. - In: Marketing science : the marketing journal of the … 14 (1995) 2, pp. 224-249
Persistent link: https://www.econbiz.de/10001186782
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432