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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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Market structure across retail formats
Hansen, Karsten T.; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
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Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Salisbury, Linda Court; Feinberg, Fred M. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003964696
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An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei; Narasimhan, Om; John, George; Dhar, … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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Disentangling preferences and learning in brand choice models
Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10009511625