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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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The seeds of negativity : knowledge and money
Lovett, Mitchell J.; Shachar, Ron - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 430-446
Persistent link: https://www.econbiz.de/10009160795
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Elimination-by-cutoffs
Manrai, Ajay K. - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 133-152
Persistent link: https://www.econbiz.de/10001090751
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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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The optimality of consumer stockpiling strategies
Meyer, Robert J. - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 18-41
Persistent link: https://www.econbiz.de/10001095698
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Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak - In: Marketing science : the marketing journal of the … 10 (1991) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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Empirical generalizations in the modeling of consumer choice
Meyer, Robert J. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 180-189
Persistent link: https://www.econbiz.de/10001187547
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The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011437602