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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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2
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
3
Who Benefits from Store Brand Entry?
Pauwels, Koen
;
Srinivasan, Shuba
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 364-390
Persistent link: https://www.econbiz.de/10006880106
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How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
Pauwels, Koen
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 596-610
Persistent link: https://www.econbiz.de/10006880683
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5
Performance Regimes and Marketing Policy Shifts
Pauwels, Koen
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
3
,
pp. 293-311
Persistent link: https://www.econbiz.de/10007747541
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6
Retail-Price Drivers and Retailer Profits
Nijs, Vincent R.
;
Srinivasan, Shuba
;
Pauwels, Koen
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10007870875
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7
Practice Prize Paper-Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-612
Persistent link: https://www.econbiz.de/10009252667
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