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Managing price promotions within a product line
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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Pricing with prescheduled sales
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Demand dynamics in the seasonal goods industry : an empirical analysis
Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 293-316
Persistent link: https://www.econbiz.de/10009548694
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Modeling inertia and variety seeking tendencies in brand choice behavior
Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang; Steenburgh, Thomas J.; Gupta, Sachin - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
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Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.; Cebollada, Javier; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063