//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Looking more or less alike : d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Brand management
2
Markenführung
2
Werbung
2
advertising
2
Advertising effects
1
Bayes-Statistik
1
Bayesian ANOVA
1
Bayesian inference
1
Bayesian models
1
Brand
1
Communication
1
Competition
1
Consumer behaviour
1
Experiment
1
Fernsehwerbung
1
Kommunikation
1
Konsumentenverhalten
1
Markenartikel
1
Media usage
1
Mediennutzung
1
Perception
1
Probit model
1
Probit-Modell
1
Television advertising
1
Wahrnehmung
1
Werbewirkung
1
Wettbewerb
1
clutter
1
color
1
drift diffusion model
1
eye fixation
1
gist
1
gist perception
1
mixed-outcome models
1
typicality
1
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
Undetermined
5
English
4
Author
All
Pieters, Rik
9
Wedel, Michel
8
Teixeira, Thales S.
2
Herpen, Erica van
1
Lans, Ralf van der
1
van der Lans, Ralf
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Other publications TiSEM
27
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of marketing research : JMR
13
Journal of Economic Psychology
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Consumer Research
7
Discussion Paper / Tilburg University, Center for Economic Research
5
Discussion paper / Center for Economic Research, Tilburg University
5
Journal of Business Research
5
Marketing Science
5
Journal of business research : JBR
4
Journal of marketing
4
Organizational Behavior and Human Decision Processes
4
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Operations research, Management science : OR MS ; the international literature digest
3
Psychology & marketing
3
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of service industry management : IJSIM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic literature
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Kyklos : international review for social sciences
2
MERCATI E COMPETITIVITÀ
2
Management Science
2
Psychometrika
2
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
2
Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Foundations and Trends(R) in Marketing
1
Handbook of consumer psychology
1
Human resources abstracts : an international information service
1
Journal of Economic Literature
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
more ...
less ...
Source
All
OLC EcoSci
5
ECONIS (ZBW)
4
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
2
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
3
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
4
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
5
Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers...
Herpen, Erica van
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10006893272
Saved in:
6
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads a...
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
4
,
pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
Saved in:
7
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-805
Persistent link: https://www.econbiz.de/10008708355
Saved in:
8
Research Note-Competitive Brand Salience
van der Lans, Ralf
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10008124380
Saved in:
9
Ad Gist: Ad Communication in a Single Eye Fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009831028
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->