Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of customer acquis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firm performance
2
Unternehmenserfolg
2
1971-2005
1
Beziehungsmarketing
1
Branche
1
Business cycle
1
Customer satisfaction
1
Economic sector
1
Industrial research
1
Industrieforschung
1
Konjunktur
1
Kundenzufriedenheit
1
Marketing
1
Relationship marketing
1
USA
1
United States
1
competitive environment
1
coordinating cost
1
customer satisfaction
1
customer-centric structure
1
financial performance
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Palmatier, Robert W.
2
Fang, Eric
1
Gopalakrishna, Srinath
1
Henderson, Conor M.
1
Houston, Mark B.
1
Lee, Ju-Yeon
1
Sridhar, Shrihari
1
Steenkamp, Jan-Benedict E. M.
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
34
Journal of the Academy of Marketing Science
29
Journal of retailing
14
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing research : JMR
7
Journal of marketing theory and practice
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
MSI reports : working paper series
6
Journal of business research : JBR
5
The journal of personal selling & sales management : JPSSM
5
Journal of international marketing
4
Journal of service research
3
European journal of marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of management : JOM
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Future-focused strategic marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Handbook of research on new product development
1
Information systems research : ISR
1
Innovation: organization & management : IOM
1
International business review : the official journal of the European International Business Academy
1
Journal of Business Research
1
Journal of International Business Studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
2
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
3
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Palmatier, Robert W.
;
Gopalakrishna, Srinath
;
Houston, …
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 477-493
Persistent link: https://www.econbiz.de/10007376825
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
