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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing Science
7
Journal of marketing
4
MSI reports : working paper series
4
Quantitative marketing and economics : QME
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Robert H. Smith School Research Paper
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From Little's law to marketing science : essays in honor of John D.C. Little
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Fundamentals of marketing research ; Vol. 1
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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2
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
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3
Zooming In on Paid Search Ads-A Consumer-Level Model Calibrated on Aggregated Data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-801
Persistent link: https://www.econbiz.de/10009343971
Saved in:
4
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
5
Managing blood donations with marketing
Aravindakshan, Ashwin
;
Rubel, Olivier
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
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6
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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7
The Evolution of Internal Market Structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-290
Persistent link: https://www.econbiz.de/10008900122
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8
A Dynamic Model of the Effect of Online Communications on Firm Sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-717
Persistent link: https://www.econbiz.de/10009252661
Saved in:
9
Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Trusov, Michael
;
Ma, Liye
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10011498934
Saved in:
10
Modeling dynamics in crowdfunding
Kim, Chul
;
Kannan, P. K.
;
Trusov, Michael
;
Ordanini, Andrea
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 339-365
Persistent link: https://www.econbiz.de/10012212450
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