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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.; Trusov, Michael - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
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Zooming In on Paid Search Ads-A Consumer-Level Model Calibrated on Aggregated Data
Rutz, Oliver J.; Trusov, Michael - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 789-801
Persistent link: https://www.econbiz.de/10009343971
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The evolution of internal market structure
Rutz, Oliver J.; Sonnier, Garrett P. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
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Managing blood donations with marketing
Aravindakshan, Ashwin; Rubel, Olivier; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 269-280
Persistent link: https://www.econbiz.de/10010515889
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A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
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The Evolution of Internal Market Structure
Rutz, Oliver J.; Sonnier, Garrett P. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10008900122
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A Dynamic Model of the Effect of Online Communications on Firm Sales
Sonnier, Garrett P.; McAlister, Leigh; Rutz, Oliver J. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 702-717
Persistent link: https://www.econbiz.de/10009252661
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Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Trusov, Michael; Ma, Liye; Jamal, Zainab - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 405-426
Persistent link: https://www.econbiz.de/10011498934
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Modeling dynamics in crowdfunding
Kim, Chul; Kannan, P. K.; Trusov, Michael; Ordanini, Andrea - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 339-365
Persistent link: https://www.econbiz.de/10012212450