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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Durable-goods monopolists, rational consumers, and improving products
Dhebar, Anirudh - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 100-120
Persistent link: https://www.econbiz.de/10001162077
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A dynamic model of competitive entry response
Selove, Matthew - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.; Jones, Sharaya M. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
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A theoretical analysis of the lean start-up method
Yoo, Onesun Steve; Huang, Tingliang; Arifoğlu, Kenan - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan; Lemmens, Aurélie - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 690-708
Persistent link: https://www.econbiz.de/10003885016