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Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387

Persistent link: https://www.econbiz.de/10011291345

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 293-316

Persistent link: https://www.econbiz.de/10009548694

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10009548705

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803

Persistent link: https://www.econbiz.de/10011409988

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754

Persistent link: https://www.econbiz.de/10011372781

Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252

Persistent link: https://www.econbiz.de/10012022538

Dzyabura, Daria; Jagabathula, Srikanth; Muller, Eitan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 88-106

Persistent link: https://www.econbiz.de/10011999553

Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893

Persistent link: https://www.econbiz.de/10011617435

Park, Chang Hee; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 894-914

Persistent link: https://www.econbiz.de/10011617437