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Scale and scope effects on advertising agency costs
Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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Scale and Scope Effects on Advertising Agency Costs
Silk, Alvin J.; Berndt, Ernst R. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10006949312
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Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger; Silk, Alvin J.; Yu, Shuyi - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 946-963
Persistent link: https://www.econbiz.de/10012668070