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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
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Hauser, John R.
11
Chintagunta, Pradeep K.
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Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,537
Journal of retailing and consumer services
2,045
Discussion paper series / IZA
1,732
NBER working paper series
1,567
Working paper / National Bureau of Economic Research, Inc.
1,290
NBER Working Paper
1,223
IZA Discussion Paper
1,147
International journal of hospitality management
856
International journal of consumer studies
809
IZA Discussion Papers
801
SpringerLink / Bücher
780
Psychology & marketing
772
The journal of brand management : an international journal
703
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
The journal of product & brand management
508
Tourism management : research, policies, practice
507
Journal of travel and tourism marketing
467
European Journal of Marketing
461
Technological forecasting & social change : an international journal
460
Journal of marketing research : JMR
455
CESifo working papers
451
Asia Pacific journal of marketing and logistics
445
European journal of marketing : EJM
441
Management science : journal of the Institute for Operations Research and the Management Sciences
433
Journal of Consumer Marketing
428
Working paper
425
Journal of marketing management : MM
413
Journal of economic behavior & organization : JEBO
393
Journal of marketing
380
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
367
Journal of marketing communications
365
Cogent business & management
364
Journal of Product & Brand Management
364
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
359
Journal of economic psychology : research in economic psychology and behavioral economics
357
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
351
Young consumers : insight and ideas for responsible marketers
351
Discussion paper / Centre for Economic Policy Research
349
Journal of retailing
345
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ECONIS (ZBW)
333
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1
Breaking free of a stereotype : should a domestic
brand
pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
2
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
3
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
4
A model of
brand
architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
5
Partner selection in
brand
alliances : an empirical investigation of the drivers of
brand
fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
6
Visual listening in : extracting
brand
image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
7
Measuring the impact of product placement with
brand
-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
8
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10003791786
Saved in:
9
Measuring and understanding
brand
value in a dynamic model of
brand
management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
10
Brand
positioning based on
brand
image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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