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Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10008145150
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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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Editorial: Editor-in-Chief Search Committee report : the digital future is now
Rangaswamy, Arvind; Cochran, James J.; Erdem, Tülin; … - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 1-3
Persistent link: https://www.econbiz.de/10003709034
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A Dynamic Analysis of Market Structure Based on Panel Data
Erdem, Tülin - In: Marketing science : the marketing journal of the … 15 (1996) 4, pp. 359-378
Persistent link: https://www.econbiz.de/10006930825
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Editorial-Editor-in-Chief Search Committee Report: The Digital Future Is Now
Rangaswamy, Arvind; Cochran, James J.; Erdem, Tülin; … - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10007918724
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Brand Effects on Choice and Choice Set Formation Under Uncertainty
Swait, Joffre; Erdem, Tülin - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 679-697
Persistent link: https://www.econbiz.de/10007870857
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Brands: The Opiate of the Nonreligious Masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10008817956
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782