Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Should non-genuine products be...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
82
Werbung
82
Advertising effects
54
Werbewirkung
54
Internet marketing
45
Online-Marketing
45
Consumer behaviour
38
Konsumentenverhalten
38
advertising
38
Game theory
18
Spieltheorie
18
Search engine
14
Suchmaschine
14
game theory
13
Auction theory
11
Auktionstheorie
11
Theorie
11
Theory
11
Experiment
10
Viral marketing
9
Virales Marketing
9
Competition
8
Wettbewerb
8
online advertising
8
targeting
8
Marketing management
7
Marketingmanagement
7
Preismanagement
7
Pricing strategy
7
field experiments
7
search advertising
7
Brand
6
Feldforschung
6
Field research
6
Markenartikel
6
Social Web
6
Social web
6
Brand management
5
Causality analysis
5
Distribution channel
5
more ...
less ...
Online availability
All
Undetermined
50
Type of publication
All
Article
89
Type of publication (narrower categories)
All
Article in journal
89
Aufsatz in Zeitschrift
89
Language
All
English
89
Author
All
Sayedi, Amin
5
Schweidel, David A.
4
Jerath, Kinshuk
3
Lu, Shijie
3
Allenby, Greg M.
2
Chung, Doug J.
2
Fossen, Beth L.
2
Hill, Shawndra
2
Horsky, Dan
2
Johnson, Garrett A.
2
Joshi, Yogesh V.
2
Kuksov, Dmitri
2
Pieters, Rik
2
Prasad, Ashutosh
2
Rossi, Peter E.
2
Sahni, Navdeep S.
2
Shapiro, Bradley T.
2
Shin, Jiwoong
2
Shin, Woochoel
2
Simonov, Andrey
2
Teixeira, Thales
2
Wedel, Michel
2
Wilbur, Kenneth C.
2
Yang, Sha
2
Yoganarasimhan, Hema
2
Zia, Mohammad
2
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Aral, Sinan
1
Baghaie, Marjan
1
Ban, Masataka
1
Bart, Yakov
1
Berman, Ron
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Chae, Inyoung
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
CEPR Discussion Papers
414
MPRA Paper
366
CESifo Working Paper
333
CESifo working papers
251
CESifo Working Paper Series
246
Journal of advertising research
205
International journal of advertising : the review of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
170
Journal of advertising
163
NBER Working Papers
160
Journal of marketing communications
150
Working Paper
129
CORE Discussion Papers
119
ISER Discussion Paper
111
ZEW Discussion Papers
109
Working Papers / NET Institute
99
Working paper
99
NBER working paper series
96
Tinbergen Institute Discussion Paper
94
DICE discussion paper
92
Quaderni - Working Paper DSE
92
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
92
Tinbergen Institute Discussion Papers
92
DICE Discussion Paper
89
International Journal of Industrial Organization
85
Journal of promotion management : JPM
85
Discussion paper / Tinbergen Institute
83
Industrial Organization
83
IZA Discussion Papers
82
IFN Working Paper
81
ERIM Report Series Research in Management
79
NET Institute Working Paper
74
Economics Letters
71
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
Discussion paper / Institute of Social and Economic Research
65
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
11
-
20
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The impacts of
advertising
assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
Saved in:
12
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
13
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
14
The dynamic
advertising
effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
Saved in:
15
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
16
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
17
Correcting audience externalities in television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
18
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
19
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
20
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
