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Complementary goods : creating, capturing, and competing for value
Yalcin, Taylan; Ofek, Elie; Koenigsberg, Oded; … - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 554-569
Persistent link: https://www.econbiz.de/10009787939
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Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
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Untangling searchable and experiential quality responses to counterfeits
Qian, Yi; Gong, Qiang; Chen, Yuxin - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 522-538
Persistent link: https://www.econbiz.de/10011313065
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Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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Freemium as an optimal strategy for market dominant firms
Shi, Zijun; Zhang, Kaifu; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
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Managing consumer deliberations in a decentralized distribution channel
Li, Xi; Li, Yanzhi; Shi, Mengze - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
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Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger; Keller, Kevin Lane; Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
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Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan; Pan, Xiajun Amy; Carrillo, Janice E. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 442-460
Persistent link: https://www.econbiz.de/10012038417