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Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
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Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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Price salience and product choice
Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
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Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564
Persistent link: https://www.econbiz.de/10011744817