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New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk; Fader, Peter; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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Salesforce contracting under uncertain demand and supply : double moral hazard and optimality of smooth contracts
Dai, Tinglong; Jerath, Kinshuk - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 852-870
Persistent link: https://www.econbiz.de/10012120920
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A model of unorganized and organized retailing in emerging economies
Jerath, Kinshuk; Sajeesh, S.; Zhang, Z. John - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 756-778
Persistent link: https://www.econbiz.de/10011584714
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Product quality in a distribution channel with inventory risk
Jerath, Kinshuk; Kim, Sang Hyun; Swinney, Robert - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 747-761
Persistent link: https://www.econbiz.de/10011760398
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Exclusive placement in online advertising
Sayedi, Amin; Jerath, Kinshuk; Baghaie, Marjan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
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Cross-market discounts
Goic, Marcel; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 757-775
Persistent link: https://www.econbiz.de/10009384020
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Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
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A "position paradox" in sponsored search auctions
Jerath, Kinshuk; Ma, Liye; Park, Young-hoon; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 612-627
Persistent link: https://www.econbiz.de/10009299502