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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,990
International journal of consumer studies
774
International journal of hospitality management
771
Psychology & marketing
766
The journal of brand management : an international journal
689
SpringerLink / Bücher
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
534
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
451
European journal of marketing : EJM
442
Asia Pacific journal of marketing and logistics
428
Journal of advertising research
425
NBER Working Paper
401
Journal of marketing research : JMR
397
Journal of marketing management : MM
394
Journal of travel and tourism marketing
391
Tourism management : research, policies, practice
391
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Journal of marketing
346
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
336
Journal of retailing
335
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
317
Cogent business & management
314
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
299
The international review of retail, distribution and consumer research
298
Journal of advertising : official publication of the American Academy of Advertising
292
International journal of contemporary hospitality management
291
International journal of advertising : the quarterly review of marketing communications
284
Journal of business ethics : JOBE
282
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ECONIS (ZBW)
346
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
3
Advertising and consumers' communications
Kuksov, Dmitri
;
Shachar, Ron
;
Wang, Kangkang
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
Saved in:
4
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
5
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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6
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
7
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
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8
Interbrand variant overlap : impact on brand preference and portfolio profit
Aribarg, Anocha
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10003736802
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9
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
10
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
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