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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Chintagunta, Pradeep K.
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Hauser, John R.
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Iyengar, Radha
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Sun, Baohong
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Braun, Michael
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Kuksov, Dmitri
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,102
Journal of retailing and consumer services
1,954
International journal of consumer studies
783
International journal of hospitality management
731
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
494
Journal of marketing research : JMR
490
NBER Working Paper
428
Management science : journal of the Institute for Operations Research and the Management Sciences
424
Asia Pacific journal of marketing and logistics
398
European journal of marketing : EJM
397
The journal of product & brand management
394
SpringerLink / Bücher
393
Journal of marketing
389
Journal of retailing
361
The journal of brand management : an international journal
353
Journal of marketing communications
349
Journal of advertising research
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing management : MM
324
Journal of travel and tourism marketing
322
Marketing letters : a journal of research in marketing
308
Cogent business & management
299
Tourism management : research, policies, practice
299
Journal of the Academy of Marketing Science
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
International journal of advertising : the review of marketing communications
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
286
Journal of business ethics : JOBE
281
Journal of economic psychology : research in economic psychology and behavioral economics
275
Technological forecasting & social change : an international journal
271
International journal of contemporary hospitality management
266
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ECONIS (ZBW)
324
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1
In-store
advertising
by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
4
The dynamic
advertising
effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
Saved in:
5
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
6
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
7
Why, when, and how much to entertain
consumers
in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
8
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
9
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
10
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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