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Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.; Staelin, Richard - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
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Learning from online social ties
Zhang, Yuchi; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
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The economic value of online reviews
Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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Market dynamics and user-generated content about tablet computers
Wang, Xin; Mai, Feng; Chiang, Roger H. L. - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 449-458
Persistent link: https://www.econbiz.de/10010370697