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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket; McAlister, Leigh - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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The dynamic advertising effect of collegiate athletics
Chung, Doug J. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612