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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,014
Journal of retailing and consumer services
1,941
International journal of consumer studies
785
NBER working paper series
772
International journal of hospitality management
729
Working paper / National Bureau of Economic Research, Inc.
670
Psychology & marketing
660
NBER Working Paper
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
462
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
369
The journal of brand management : an international journal
356
European journal of marketing : EJM
351
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
329
Technological forecasting & social change : an international journal
326
IMF Staff Country Reports
325
Journal of international consumer marketing
322
Journal of marketing management : MM
316
Journal of retailing
309
Cogent business & management
307
Tourism management : research, policies, practice
307
Journal of marketing communications
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Marketing letters : a journal of research in marketing
297
Journal of marketing
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
Journal of business ethics : JOBE
280
Journal of the Academy of Marketing Science
269
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
265
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ECONIS (ZBW)
287
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1
An empirical study of word-of-mouth generation and consumption
Yang, Sha
;
Hu, Mantian Mandy
;
Winer, Russell S.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
Saved in:
2
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
3
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
5
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
6
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
Saved in:
7
Complementarities and the demand for home broadband
internet
services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
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8
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
Saved in:
9
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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