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The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
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A dynamic model of rational addiction : evaluating cigarette Taxes
Gordon, Brett R.; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 452-470
Persistent link: https://www.econbiz.de/10011291340
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What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Information acquisition and sharing in a vertical relationship
Guo, Liang; Iyer, Ganesh - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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A multiactivity latent attrition model for customer base analysis
Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540