//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Generalizable and robust TV ad...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
7
Fernsehwerbung
7
Television advertising
7
Werbewirkung
7
Internet marketing
5
Online-Marketing
5
Advertising
4
Werbung
4
advertising
4
Brand management
3
Consumer behaviour
3
Fernsehen
3
Konsumentenverhalten
3
Markenführung
3
Media usage
3
Mediennutzung
3
Television
3
television
3
Netherlands
2
Niederlande
2
Return on Investment
2
Return on investment
2
Competition
1
Corporate finance
1
Event marketing
1
Event-Marketing
1
Experiment
1
Externalities
1
Externer Effekt
1
Fernsehprogramm
1
Fernsehsender
1
Freizeitwirtschaft
1
Game theory
1
Hörfunkwerbung
1
Internet
1
Leisure industries
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Wilbur, Kenneth C.
2
De, Anwesha
1
Dekimpe, Marnik G.
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Hartmann, Wesley R.
1
Heerde, Harald J. van
1
Kannan, P. K.
1
Kempe, David
1
Kind, Hans Jarle
1
Klapper, Daniel
1
Li, Hongshuang
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Nilssen, Tore
1
Oest, Rutger van
1
Pani, Abhishek
1
Pieters, Rik
1
Schweidel, David A.
1
Sørgard, Lars
1
Tanner, Robin J.
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Viswanathan, Siva
1
Wedel, Michel
1
Xu, Linli
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
The journal of media economics
15
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
IMF Staff Country Reports
9
Journal of business research : JBR
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
Psychology & marketing
6
Young consumers : insight and ideas for responsible marketers
6
An essential knowledge resource
5
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
2
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
Saved in:
3
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
4
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
6
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
7
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
8
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
9
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->