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Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096

Persistent link: https://www.econbiz.de/10003791796

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

Cao, Xinyu; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 62-79

Persistent link: https://www.econbiz.de/10012493317

Iyengar, Radha; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 334-350

Persistent link: https://www.econbiz.de/10009548692

Amaldoss, Wilfred; Shin, Woochoel - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 776-788

Persistent link: https://www.econbiz.de/10009384019

Okada, Erica Mina - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 75-84

Persistent link: https://www.econbiz.de/10003973168

Park, Joo Heon; MacLachlan, Douglas L. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 691-698

Persistent link: https://www.econbiz.de/10003765834

Manrai, Ajay K. - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 133-152

Persistent link: https://www.econbiz.de/10001090751

Bawa, Kapil - In: Marketing science : the marketing journal of the … 9 (1990) 3, pp. 263-278

Persistent link: https://www.econbiz.de/10001093002

Meyer, Robert J. - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 18-41

Persistent link: https://www.econbiz.de/10001095698