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An empirical study of word-of-mouth generation and consumption
Yang, Sha; Hu, Mantian Mandy; Winer, Russell S.; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
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Learning by doing and the demand for advanced products
Huang, Yufeng - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 107-128
Persistent link: https://www.econbiz.de/10011999554
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Behavioral price discrimination in the presence of switching costs
Cosguner, Koray; Chan, Tat; Seetharaman, Seethu - In: Marketing science : the marketing journal of the … 36 (2017) 3, pp. 426-435
Persistent link: https://www.econbiz.de/10011695453
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Commentary : on "Equilibrium returns policies in the presence of supplier competition"
Lan, Yongquan; Li, Yanzhi; Hua, Zhongsheng - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 821-823
Persistent link: https://www.econbiz.de/10010199742
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Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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Optimizing retail assortments
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
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Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934