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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Brand equity : defining, measu...
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Hauser, John R.
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,462
Journal of retailing and consumer services
2,003
International journal of hospitality management
779
SpringerLink / Bücher
779
International journal of consumer studies
772
Psychology & marketing
728
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER working paper series
531
The journal of product & brand management
508
European Journal of Marketing
505
European journal of marketing : EJM
501
Journal of marketing management : MM
462
Working paper / National Bureau of Economic Research, Inc.
447
Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
434
Journal of marketing research : JMR
405
Journal of Consumer Marketing
404
Journal of strategic marketing
403
Journal of marketing
400
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing communications
394
NBER Working Paper
394
Journal of travel and tourism marketing
393
Tourism management : research, policies, practice
393
Journal of the Academy of Marketing Science
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Marketing intelligence & planning
356
Journal of Product & Brand Management
355
Marketing letters : a journal of research in marketing
342
Journal of retailing
339
Cogent business & management
335
Journal of international consumer marketing
334
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Journal of consumer behaviour : an international research review
311
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
302
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ECONIS (ZBW)
326
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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3
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
4
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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5
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
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6
Interbrand variant overlap : impact on brand preference and portfolio profit
Aribarg, Anocha
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10003736802
Saved in:
7
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
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8
Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
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9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
10
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10003791786
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