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The formation of key marketing variable expectations and their impact on firm performance : some experimental evidence
Glazer, Rashi - In: Marketing science : the marketing journal of the … 8 (1989) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10001090755
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Optimal entry timing for a product line extension
Wilson, Lynn O. - In: Marketing science : the marketing journal of the … 8 (1989) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001090758
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Perceptual mapping using ordered logit analysis
Katahira, Hotaka - In: Marketing science : the marketing journal of the … 9 (1990) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
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Demand complementarities, household production, and retail assortments
Betancourt, Roger R. - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10001095701
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Managing user-generated content : a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong; Duan, Jason A.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
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Managing price promotions within a product line
Sinitsyn, Maxim - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10012120907