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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
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273
Internet marketing
107
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91
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Chintagunta, Pradeep K.
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Hauser, John R.
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Tucker, Catherine
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Braun, Michael
7
Iyengar, Radha
7
Schweidel, David A.
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Sun, Baohong
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Chan, Tat
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Jerath, Kinshuk
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Lewis, Michael
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Salisbury, Linda Court
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Sayedi, Amin
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Wilbur, Kenneth C.
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Zhu, Yi
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Horsky, Dan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,284
Journal of retailing and consumer services
2,017
International journal of hospitality management
863
International journal of consumer studies
776
Psychology & marketing
774
Journal of consumer research : JCR ; an interdisciplinary bimonthly
631
NBER working paper series
606
SpringerLink / Bücher
552
Journal of advertising research
523
European Journal of Marketing
510
Working paper / National Bureau of Economic Research, Inc.
503
Journal of Consumer Marketing
478
Management science : journal of the Institute for Operations Research and the Management Sciences
448
NBER Working Paper
447
European journal of marketing : EJM
435
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
414
The journal of product & brand management
413
Journal of marketing communications
407
Tourism management : research, policies, practice
405
Journal of marketing
379
The journal of brand management : an international journal
377
Journal of business ethics : JOBE
376
Journal of travel and tourism marketing
373
Journal of marketing management : MM
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
342
Cogent business & management
340
Journal of advertising : official publication of the American Academy of Advertising
339
International journal of advertising : the quarterly review of marketing communications
331
Technological forecasting & social change : an international journal
331
Journal of the Academy of Marketing Science
327
Journal of retailing
325
International journal of advertising : the review of marketing communications
310
International journal of contemporary hospitality management
308
Journal of consumer behaviour : an international research review
308
Journal of fashion marketing and management
301
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ECONIS (ZBW)
367
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1
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367
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1
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
2
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
3
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
7
Consumer search activities and the value of ad positions in sponsored search
advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
8
Competitive targeted
advertising
with price discrimination
Esteves, Rosa-Branca
;
Resende, Joana
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
Saved in:
9
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
10
Social
advertising
effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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