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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,934
International journal of consumer studies
777
International journal of hospitality management
725
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
530
Working paper / National Bureau of Economic Research, Inc.
458
Journal of Consumer Marketing
443
European Journal of Marketing
433
NBER Working Paper
396
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
358
The journal of brand management : an international journal
358
SpringerLink / Bücher
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing management : MM
315
Journal of retailing
303
Tourism management : research, policies, practice
298
Cogent business & management
297
Journal of marketing communications
296
Journal of consumer behaviour : an international research review
294
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of fashion marketing and management
284
Journal of the Academy of Marketing Science
278
International Journal of Retail & Distribution Management
277
Technological forecasting & social change : an international journal
268
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
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ECONIS (ZBW)
273
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1
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
2
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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3
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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4
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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5
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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6
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
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7
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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8
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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9
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
10
Optimal category pricing with endogenous store traffic
Fox, Edward J.
;
Postrel, Steven R.
;
Semple, John H.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
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