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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …
Persistent link: https://www.econbiz.de/10013504664
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …
Persistent link: https://www.econbiz.de/10013504679
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No assemblage required : on pursuing original consumer culture theory
Belk, Russell W.; Sobh, Rana - In: Marketing theory 19 (2019) 4, pp. 489-507
Persistent link: https://www.econbiz.de/10012109437
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Mutuality : critique and substitute for Belk's "sharing"
Arnould, Eric J.; Rose, Alexander S. - In: Marketing theory 16 (2016) 1, pp. 75-99
Persistent link: https://www.econbiz.de/10011494986
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Representing global consumers: desire, possession, and identity
Belk, Russell W. - In: The SAGE handbook of marketing theory, (pp. 283-298). 2010
Persistent link: https://www.econbiz.de/10003923139
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Consumer behavior analysis
Foxall, Gordon R. - In: The SAGE handbook of marketing theory, (pp. 299-315). 2010
Persistent link: https://www.econbiz.de/10003923147
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Consumer behaviour analysis and ascripty to the explanation of consumer choice
Valdimar Sigurdsson - In: Marketing theory 13 (2012) 1, pp. 133-135
Persistent link: https://www.econbiz.de/10009740351
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Comments on Foxall's "Intentionality, symbol, and situation in the interpretation of consumer choice"
Oliveira-Castro, Jorge M. - In: Marketing theory 13 (2012) 1, pp. 129-132
Persistent link: https://www.econbiz.de/10009740355
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Intentionality, symbol, and situation in the interpretation of consumer choice
Foxall, Gordon R. - In: Marketing theory 13 (2012) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10009740366
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Accounting for consumer choice : inter-temporal decision making in behavioural perspective
Foxall, Gordon R. - In: Marketing theory 10 (2010) 4, pp. 315-345
Persistent link: https://www.econbiz.de/10008807079