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Marketing theory
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Marketing theory
History of political economy
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338
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280
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
68
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67
Routledge frontiers of political economy
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Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of business economics : JBE
65
Research in the history of economic thought and methodology : a research annual
64
An Elgar reference collection
63
Journal of marketing management : MM
62
Managementwissen für Studium und Praxis
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
60
International journal of social economics
58
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57
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ECONIS (ZBW)
87
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1
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
Saved in:
2
Marketing theory as history
Wooliscroft, Ben
- In:
Marketing theory
11
(
2011
)
4
,
pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
Saved in:
3
Co-authoring tomorrow : on how past marketing knowledge enlightens future marketing theory
Domegan, Christine
- In:
Marketing theory
11
(
2011
)
4
,
pp. 495-498
Persistent link: https://www.econbiz.de/10009419176
Saved in:
4
A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
Saved in:
5
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
Saved in:
6
Marketing thought and the further development of marketing theory
Shapiro, Stanley J.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 479-481
Persistent link: https://www.econbiz.de/10009419183
Saved in:
7
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
8
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias
;
Ostergaard, Per
- In:
Marketing theory
13
(
2013
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
Saved in:
9
Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren
;
Scott, Linda
- In:
Marketing theory
13
(
2013
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10009762738
Saved in:
10
Commentaries: On marketing thought and the further development of marketing theory
In:
Marketing theory
11
(
2011
)
4
,
pp. 479-512
Persistent link: https://www.econbiz.de/10009512558
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