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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Ode to Alda
Thyroff, Anastasia E. - In: Marketing theory 20 (2020) 2, pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
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Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul - In: Marketing theory 18 (2018) 3, pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
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From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 21 (2021) 1, pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
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Know your customer : client captivation and the epistemics of market research
Nilsson, Johan - In: Marketing theory 19 (2019) 2, pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
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Harry's most important work
Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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Nosenography : how smell constitutes meaning, identity and temporal experience in spatial assemblages
Canniford, Robin; Riach, Kathleen; Hill, Tim - In: Marketing theory 18 (2018) 2, pp. 234-248
Persistent link: https://www.econbiz.de/10011894363
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Emotion and pratice : mothering, cooking, and teleoaffective episodes
Molander, Susanna; Hartmann, Benjamin Julien - In: Marketing theory 18 (2018) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011926129
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Religious gift giving : an ethnographic account of a Muslim pilgrimage
Moufahim, Mona - In: Marketing theory 13 (2013) 4, pp. 421-441
Persistent link: https://www.econbiz.de/10010233276